When communicating with clients, email is by far the most common method. It’s also the one that most people prefer. When asked their preferred method of contact by a company, 61% of those surveyed choose email. [Read more…]
Traveling soon? For most people, this also means making sure your tech is packed and ready for the adventure. Smartphones, e-book readers, tablets, laptops, and smartwatches are now so light and portable that you’d never think of leaving them behind, plus they can add a ton of value your experience.
Here are a few tips to consider before you hit the road.
1. Backup to the cloud
While you’re jet-setting around, relaxing on a beach or hiking your way to freedom, your tech is always going to be exposed to a level of risk. This might range from accidentally leaving your laptop at a cafe to having it stolen from your bag, but either way, the problem is the same – your data is now gone. If you’ve backed up your devices to the cloud (eg Evernote, Microsoft OneNote or Google Drive) you’ll be able to access your files easily and securely from anywhere.
Hot tip: Scan or save important documents like itineraries and passports to the cloud.
2. Pack the right cables
Begging random strangers for a loan of their cable isn’t much fun, so remember to bring the exact cables and chargers you’ll need. Most smartphones and tablets use universal plugs like Micro USB, USB C or Apple Lightning, so you can get away with only packing one cable. Many locations now offer powered USB ports but are sure to also pack the right charger as well, it’s a convenience you’ll appreciate. If you’re traveling overseas and the socket is different, remember to pack a plug converter, and depending on your destination, you might even find the voltage is different. It’s a good idea to check whether you also need a voltage converter before you try and charge.
3. Download offline data
It’s no secret that global roaming can give nasty bill shocks. The easy access data you normally use over Wi-Fi or get included in your cell plan has us all accustomed to being connected. While traveling, you might find yourself in a location where data costs a fortune or it’s not available at all. Download any files you might need, including important documents like itineraries and bookings, so that you can access them even without a connection.
4. Update and scan
Just like you’d make sure you’ve got the right vaccinations and travel gear, make sure your tech is ready to travel too. Set aside a few minutes to run updates for your operating systems and apps, as well as your anti-virus. Go one step further and run a manual anti-virus scan too. The last thing you want to deal with one your trip is a cyber attack! While you’re doing your pro-active thing, turn on password protection for all devices so that only you can unlock them.
Hot tip: Use a complex password that is hard for thieves to guess.
5. Mark your territory
Almost exactly the way it sounds, let everyone know this tech belongs to you. Write your cell number on portable devices in case you get separated so whoever finds it can give you a quick call and save the day. Don’t want to use permanent marker on your shiny tech? Grab some sticky labels you can peel off when you get home.
You can also get little Bluetooth tracking tags to stick to your gear, so that if you ever lose something you can chase it down. Similarly, you might like to consider enabling the ‘find my feature on Apple devices. Having this feature switched on also means you can disable your device remotely, an excellent security option if it’s been stolen.
Need help preparing your tech for travel? Give us a call at 312-600-8357
The message is clear: email is king. Many clients and customers choose to communicate primarily by email and as you know, it gives a fantastic return on investment in your marketing strategy…unless you’re using a free email like Hotmail, Gmail, or even your internet provider. If that’s the case, you’re losing business each and every day.
It looks unprofessional: Imagine if banks used free email accounts – you’d never feel comfortable giving them your personal details let alone any money. How people perceive your business is what makes your business. Without that professional touch, you’ll appear temporary and fly-by-night. It puts your credibility into question and sends the message that you’re not serious about doing business – or worse – that you’re prepared to cut corners.
It erases your experience: Newer, fledgling businesses often start out with a free email address. The address clearly communicates that they are new and have little experience, and are perhaps testing the waters in a new direction. They’re not even remotely proven yet and are firmly within the hobby zone. Continuing to use the free address once your business moves into the professional arena means you’ll struggle to build momentum and any experience will be negated.
It’s forgettable or inappropriate: Your business success hinges on being memorable enough to gain referral custom and results from your advertising. Unfortunately, free email addresses are by default filled with hard to remember clutter, for example – [email protected] or [email protected]
Neither of these rolls off the tongue is appropriate for business or can be remembered without a high likelihood of typos and bounce back. Branded email addresses such as [email protected] make running a profitable business much easier.
It’s not permanent or safe: When you use a free email address you are at the mercy of the email provider. They may close down operations or cancel your account for any reason. These types of accounts are also often hacked and leaked on a global scale. When a better internet or email deal comes along, you’re still stuck using the old address because it’s printed on your business cards, car lettering, and flyers.
Some will agree to keep the address open for a fee, but you’ll lose the control and flexibility you need to grow your business. With your own domain name, you own it and can move it to a new business-grade email service easily. You’ll also have complete master control over the addresses within your domain, resetting passwords and creating/closing accounts at will.
Give us a call atto set up your branded business email.